Curating for Change Branding Guidelines

Curating for Change is already achieving national interest across the museum sector and is recognised to be breaking new ground and championing best practice.  We want to ensure that all our partner museums, our Fellows and where appropriate, Trainees, have the opportunity to capitalise on being part of this England wide initiative, and the associated kudos attached to the programme. 

Therefore, we would like to ensure that all publicity and public facing outputs reflect the involvement in the scheme and have the same “look and feel”, to unify the project and the mission.

Logos for use by Curating for Change partner museums, Fellows and where appropriate, Trainees.

If you have any questions, or need any of the resources in a different format, then please contact Curating for Change by emailing [email protected]  


Brand Guidelines

Orange coloured logo with white text saying 'Curating for Change' with 'Brand Guidelines' underneath in a burgundy colour.

Curating for Change employed a professional Brand Designer to create the branding, in consultation with our partners and disabled people. The Branding Guidelines outline how to use the Curating for Change logo, the other partner and funding logos that are required to be used in all publicity and outputs, as well as colour pallets and fonts.  These guidelines also show different applications for the brand. Click on the button below to download a copy of the guidelines.


Branding and Communication Guidelines for Exhibitions, Events and Publicity

Photo showing some of the Curating for Change Fellows and Trainees looking at museum exhibits.

Guidelines to ensure that all publicity and public facing outputs reflect the involvement in the Curating for Change project and have the same “look and feel”, to unify the project and the mission. Click on the button below to download a copy of the guidelines.

Image credit – Museum of London


Curating for Change Logos and Font

We have a variety of logos, and in different colourways, which can be used. All are available for downloading below via a zipped folder.

We would also like you to use our chosen font as this is an important part of the Curating for Change brand identity. Click on the font download button below.


Curating for Change Funder Logos

Accentuate logo, Screen South logo, Arts Council England logo, Funded by UK Government logo, National Lottery Heritage Fund logo, Art Fund logo

In all cases, the Curating for Change, Accentuate, Screen South, Arts Council England, UK Government, National Lottery Heritage Fund and Art Fund logos must be used as this is a condition of funding. Download the zipped folder below for all the logos.


Curating for Change Presentation Templates

Example of a powerpoint template, with Curating for Change participants using VR headset

These Powerpoint and Keynote templates can be used to fit images into the shapes from our Curating for Change brand guidelines. When using the templates, right click on an image to insert a different image.